Blink: The power of the first 2 seconds
First impressions, mind reading, snap decisions and thin slicing.
Those are strong concepts, some of them even mind boggling. But these are the very concepts that Blink, the book by Malcolm Gladwell is all about. This book will help you think about the way you think, especially in the first two seconds of meeting someone or seeing something. The two seconds where our unconscious takes over and let’s us think without thinking.
First impressions
The book has many examples about first impressions. About instinctively knowing whether a statue is a forgery or whether a service at tennis ends up as a double fault. These are examples from real life where experts knew instinctively what the right answer was in a blink. But not only experts do this, we all do this all the time. The first two seconds we look at something or at someone are the two most decisive seconds we can imagine. It’s hard to grasp, but most of the information we use to make decisions are packed into those two seconds.
Thin slicing is the concept behind the 2 seconds. In those two seconds we observe a lot, but our unconscious picks out only a small amount of decisive information. But as it is our unconscious doing this, we don’t consciously know what those critical pieces of information are. It’s something we learned to feel intuitively or instinctively. Blink takes a look at studies that have been conducted about what those thin slices are in particular situations.
One of the studies I really liked was a study about facial expressions. In this particular study the movements of the face were broken down into the smallest bits of muscle contraction (action units). Every movement was identified and facial expressions where tagged with these action units. By methodologically eliminating action units from an expression and asking lots of people to interpret it, the decisive action units where determined. They thin sliced the human face (although that sounds gruesome…). Nice fact: the results of this research have been used to create realistic facial expressions in animated movies.

On my PDA I mainly used the standard software to manage my contacts and appointments. For my GTD system I used






